My wardrobe is a far cry from complicated. It’s also a far cry from being nice. Between the pregnancies and breastfeeding and having four kids, shopping, clothing and style aren’t typically on my radar.
I was hosted at J. Jill, a women’s premiere specialty retailer, to see how the store is trying to help women like me. They are helping to uncomplicated our lives and shopping experiences.
They have unveiled a completely redesigned retail store at Avalon in Alpharetta, GA, which is one of their new prototype stores. The store design is a pure expression of J.Jill’s mission, offering easy, relaxed and inspired style to a woman with a rich full life.
With shopping helpers like this one, I’d say I need any help I can get to make my life and wardrobe easy and relaxed!
The prototype stores are inspired by the brand’s new platform and philosophy — “uncomplicate” — which represents the brand’s way of saying: Trust us to take care of what you wear, so you can focus on the things in life that are most important to you.
These new prototype stores have some great features:
- A lifestyle presentation that draws women in – and through – the store where she can discover collections featured in each shop down the highlighted center aisle. I need to see things put together. This helps you grab an entire outfit and see the final look.
- A palate of soft grays, winter whites and warm woods, textured pieces and cool neutrals providing a clean and inviting backdrop. I’m all about soft, neural and comfortable. And, I’m digging the pockets.
- A comfortable dressing room with draping fabrics and feminine hues sits behind a privacy wall where women can indulge in finding time for themselves. The rooms are spacious and inviting. A super smart idea, too, is that they have all of those necessary pieces you might need to try an outfit on, but didn’t bring with you; tanks, solid tops, leggings and jeans, in all sizes right there in the dressing room for you to grab.
In celebration of the opening, J. Jill will be making a donation to its Alpharetta- based Compassion Fund Partner: Atlanta Center for Self-Sufficiency. Atlanta Center for Self Sufficiency, Inc. (ACSS) is committed to breaking the cycle of homelessness in metro Atlanta and beyond and empowers homeless individuals to achieve economic self sufficiency and their ultimate potential to thrive in life. However, it doesn’t stop here, the company does gently used clothing drives and makes donations from all stores all over the country.
In celebration of these new prototype stores, J. Jill would like to gift one lucky reader a $100 gift card to use in-store or online. Please use the Rafflecopter entry form below.
Thank you to J. Jill for gifting me with an outfit of my choice, too! All thoughts are my own!