When I was teaching high school, I was so saddened to see the food and drink choices so many students made daily. And, combining that with their lack of activity (sitting on their phones and gaming systems all day), they were seriously off balance.
I like seeing that Mixify is bringing experts to educate teens about the importance of balancing what they drink and eat with physical activity. Mixify is a first-of-its-kind multi-year, national program launched last September by the American Beverage Association (ABA), The Coca-Cola Company, Dr Pepper Snapple Group and Pepsico to engage teens through the communications channels they use every day in ways that fit easily into their lives. Developed with input from moms and teens, the program is focused on supporting parents’ efforts to educate their teens about balance in authentic, interesting and engaging ways.
More than 100 teens from across Atlanta joined Atlanta Falcons’ Wide Receiver, Devin Hester, at Centennial Park this weekend as part of the Mixify Tour.
“Atlanta parents and their teens are busier than ever before, and finding balance—especially when it comes to diet and exercise—can be a challenge. That’s why we’re proud to step up and do our part to help support them in a new and unique way with this groundbreaking joint effort from America’s leading beverage companies,” said Susan Neely, American Beverage Association (ABA) president and CEO. “Mixify encourages teens to be thoughtful about the calories they’re consuming—including from beverages—and to be active. We know moms work to achieve this for their families every day and we’re taking this message on the road as one way to provide support for their efforts.”
The Mixify Tour is taking that message of balance on the road with a 25-foot food truck re-purposed into a traveling balance billboard. The truck serves as the center of an event providing teens with activities to demonstrate the importance of balancing “eat, drink & do,” access to experts like fitness instructors and nutritionists to answer questions about balance, group fitness classes, music, games and ways for teens to share their balance mixes through social media.
To find out more about Mixify or to see if the Mixify Tour is coming near you, visit www.mymixify.com.