The first time I saw a commercial for the "Open Hearts Collection" I didn’t get it.
I still don’t.
And, I keep seeing it.
It keeps coming back.
Christmas 2009. Christmas 2010.
Then Valentine’s Day.
I’m sure we’ll see it at Mother’s Day, too.
It took me a while to figure out just what it was I didn’t like about it.
Then, after seeing the commercial for the millionth time, it hit me.
It doesn’t look like "open hearts"… it looks like a swan.
"Hey baby, my heart is open for you."
Nah. That’s for the birds.
(I can’t figure out why it’s two open hearts, either. Really, it’s an enigma to me…enlighten me!)